Past Agenda Topics

Please contact Zeina Skaf at zskaf@eadvisors.pro if you are interested in receiving past event details, slides, and notes.


Entrepreneur Advisors Monthly Symposiums
AGENDAS
2008 & 2009



2008

E.A. April Symposium
8 am – 12 pm
Emory University

AGENDA
  • Luxury Universe
  • Heart and Soul of Luxury Sale
  • LMBA Express
  • Winning Hearts and Writing Checks
  • Life Vision and Attitude of Luxury Sales
  • Know thy customer – best practices
  • Brand addiction that moves the needle
  • Royal Island Business Case
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E.A. June Symposium
8 am – 12 pm
Emory University

AGENDA

  • The Luxury of Persistence
  • The Luxury of Real Estate
  • Constituent Relations
  • Submarine Offer
  • EQ response
  • Emotional Intelligence
  • Inspire Health
  • Green Truths
  • How to Lose the Customer
  • Do’s and Don’ts of Luxury Sales
  • Luxury Etiquette
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E.A. August Symposium
8 am – 12 pm
The Mansion on Peachtree

AGENDA

  • The Luxury Universe
  • When the Brand is You. How to Build it.
  • Luxury of Persistence – Communication that Inspires the Customer
  • The ABC's (Always Be Closing) and Best Practices of Teamwork
  • Selling Green as Luxury
  • Natalie Allen: Weather Channel
  • Two Luxury Sales Business Cases
  • The LMBA, The Strategy of Brands: Cliff Oxford
  • Lydia Mondavi: 29 Cosmetics and 29 Spa
  • Luxury Economics Best Practices, Luxury Etiquette
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E.A. October Symposium
8 am – 12 pm
The Intercontinental Hotel, Buckhead

AGENDA

  • The Visionary - How to Create a Compelling Vision in the Luxury Market
  • Executing Total Contact Ownership – The Customer Service Standard for the Luxury Market
  • Business Case – The Luxury Legacy and Sales Future of Cooper Music
  • Luxury Economics 3s Model – Discover the Psychology of the Sale
  • The 10 Best and Must Practices of Luxury Etiquette in Every Sale
  • How to Speak and Treat the Competition in the Luxury Sales Market
  • Business Case – The Urgency and Passion of EOS Marketing
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E.A. November Symposium
Friday, November 14, 2008
8 am – 12 pm
InterContinental Hotel Buckhead

AGENDA

  • Live Customer Showcase - Who is buying and why
  • The art and skills of negotiating in the luxury market - when to move up and down on price
  • Why the agenda is more important than price
  • How to get to yes with a smile
  • In a nutshell, how the global economy works and how it can work for you
  • Open discussion and update on Global crisis - where and what is the solution
  • Business case review - rewards, risks and opportunities for a growing Atlanta business
  • LMBA Class - the Luxury Customer Experience with 2 P's and 2 E's - Price, Product, Elite and Emotions.
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E.A. Holidays Cocktail Party
December 4, 2008
Mezzo, Buckhead

AGENDA

You are Invited to join us at Mezzo Atlanta for a Christmas Cocktail Party.
Experience Buckhead's newest highrise rental and enjoy live piano music.  
December 4th, 6:00-9:00 p.m.
2171 Peachtree Road NE
Atlanta, GA 30309
(Across from Houston's and Justin's Restaurant) 

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2009


E.A. January Symposium
Friday, January 30, 2009
8 am – 12 pm
InterContinental Hotel, Buckhead

AGENDA

  • Surprising new research on how to close the customer in the downturn
  • Surviving the downturn and missing the upturn could be a disaster - prepare
  • Profile the leadership and Best Practices of 10 member companies
  • "In Search of Stupidity" - white paper and discussion on the bailouts
  • Luxury Economics research on search engines and paid searches - what's hot 
  • Global economic forecast and local economic forecast for Atlanta businesses
  • Atlanta Magazine's "Best of Atlanta" - how to be there in 2009
  • MBA without the math - what leaders should know about running a business
  • Business Case Review - how being different can make you money
  • Atlanta print media - who will survive and thrive - who will not
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E.A. February Members Luncheon
February 27, 2008
12:30 – 2 pm
Villa Christina

AGENDA

You are invited to join us on Friday, February 27th for a 'New Members Luncheon' held at Villa Christina at 12:30 pm. As a new member, we welcome you to the group and hope you will enjoy being part of it as much as we do. We look forward to a long and productive business partnership with you and your company. Please be sure to reserve March 6th on your calendar; we will be holding our next 'Roundtable Event' on this day. 

We are also hosting a 'Make Up' Roundtable Event prior to the luncheon on February 27th since we were unable to accommodate 45 companies that wanted to participate in January's roundtable.  If you know someone who would be interested in participating in either event, please feel free to invite them.

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E.A. February Make Up Symposium
Friday, February 27, 2009
8:00 a.m. - 12:00 p.m. 
Villa Christina

AGENDA

  • Surprising new research on how to close the customer in the downturn
  • Why surviving the downturn and missing the sales upturn could be a disaster 
  • Profile the leadership and Best Practices of 10 member companies
  • "In Search of Stupidity" - white paper and discussion on the bailouts
  • Luxury Economics research on search engines and paid searches - what's hot
  • Global economic forecast and local economic forecast for Atlanta businesses
  • Atlanta Magazine's "Best of Atlanta" - how to be there in 2009
  • Business Case Review - how being different can make you money  
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E.A. March Symposium
Friday, March 6, 2009
8:00 a.m. - 12:00 p.m. 
Intercontinental Hotel, Buckhead

AGENDA

  • Franchising, Owner Equity, Licensing - the best strategy for emerging companies
  • What growing luxury businesses should outsource and should stay "in-house"
  • Key partnerships - how to skillfully choose a resourceful lawyer and accountant
  • The rarest bird in any company - Marketing Genius - how and where to find one
  • Which CEO performs the best - tough or nice guy?  Review results from both styles
  • Top 10 luxury brands in Atlanta will be in the room and profiled
  • Mergers, Acquisitions, Term Sheets and Definitive Agreements - how to negotiate  

ATLANTA STOCK EXCHANGE
Focused Deal Making Session for Members Only
11 a.m. to 12 p.m.

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E.A April Symposium
Thursday, April 16, 2009
8 am – 12 pm
The Ritz-Carlton, Buckhead

AGENDA

  • 'Buyology' - The truth and lies about why customers buy.
  • Why and how family members can be your biggest asset or your biggest liability. 
  • The hardest bird to spot - Sales people who know how to sell.
  • How to produce your own video story and VLOG with image and substance.
  • Why 'Corporate America' is in a rush to hire the young.
  • How and what to outsource for the luxury customer experience?
  • When will 'Hotlanta' come back? - Economic forecast for summer 2009.
  • The decision makers on the 700B dollar stimulus package. How to earn the money?
  • MBA Business Case - New business model for downturn: Create your own upturn.
  • What's your social media score? - Come and score yourself.
     
    ATLANTA STOCK EXCHANGE
    Focused Deal Making Session - Members Only
    11 am - 12 pm
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E.A. May Symposium
Thursday, May 21, 2009
8 am – 12 pm
The Ritz-Carlton, Buckhead

AGENDA

  • How Much is Your Company Worth - How to Explain the Past and Sell the Future
  • The Next Big Thing -- Bartering Luxury Products and Services  
  • Trends in International Luxury -- from Dubai to China to New York City
  • How to Sell the Luxury Customer in the Age of Prudence
  • Digitally Equipped, Customer Intimate and Generating Sales
  • How Human Resources can help Increase Sales Instead of Placating Failure
  • In a Downturn Economy, How to Upturn Class A Office Space
  • The Luxury of Understanding Body Language in the High-End Sales Relationship
  • Why Corporate America is Hiring the Young
  • Lights, Camera, Go. The New Fast Media - Be Ready 
  • Crisis in the "Castle" Creates Opportunity

ATLANTA STOCK EXCHANGE
Focused Deal Making Session ~ 11 am -12 pm / Members Only

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E.A. June Symposium
Thursday, June 18, 2009
8 am – 12 pm
The Ritz-Carlton, Buckhead

AGENDA

  • An Entrepreneurial Education and Lessons Learned the Hard Way
  • From Scratch to Great
  • The Great Communicator: Communicate and Personally Connect with Your Audience
  • Lights, Camera, Youtube - Be Ready for the Fast Media
  • Trends in International Sales - From Dubai to China to New York City
  • The Next Big Thing - Bartering Luxury Products and Services

ATLANTA STOCK EXCHANGE
Special Session [For All Attendees] ~ 10 am - 12 pm
Who's Who of Atlanta, Who is Doing Business with Whom and Whom You Should be Doing Business with Today

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E.A. July Social Series
Saturday, July 18, 2009
4 pm
Paradise Arabians

AGENDA

LUXURY ECONOMICS & THE KENWORTHY FAMILY INVITE YOU... 
Experience a relaxing evening at  PARADISE ARABIANS connecting with other Luxury Economics members while surrounded with the rarest, most beautiful horses
  
We are proud to have The Kenworthy family as a member of Luxury Economics.  Bring your family and come join us to experience a social blend of Southern Commerce, Hospitality and Egyptian Arabian Horses all while connecting with other members and families. The Kenworthys' personal and business stories will give you a new perspective on life and business.


E.A. August Social Series
Saturday, August 8, 2009
7 pm
Oxford Residence

Atlanta Entrepreneur Unites Music Legends for the First Time
W. Cliff Oxford Entertains Members and Invited Leaders with Special Concert

ATLANTA, July 16, 2009 -- Atlanta music legends and Entertainer of the Year artists Banks & Shane and Ron Kimble will share the stage for the first time during a River Concert scheduled for August 8 at the home of W. Cliff Oxford, host and creator of the event.
 
The concert will be held as part of the social schedule for Oxford's Entrepreneur Economics group. Oxford, an Atlanta entrepreneur who speaks internationally on entrepreneurial education and the emerging economy, is president of Entrepreneur Economics and creator of the Atlanta CBS TV show, "The Next Tycoon." The concert is scheduled for 7 p.m.
 
"While it's easy to see Ron and Banks & Shane as gifted entertainers, they are also outstanding entrepreneurs in their own right," Oxford said. "They have sustained long careers in the hardest of industries with entrepreneurial instincts and zeal. It is a privilege to celebrate both as entertainers and entrepreneurs. Also, with entrepreneurs being some of the hardest working people on the planet, sometimes it's good just to have some fun, and this is clearly part of it."
 
The limited-seating concert is for members and clients of the Entrepreneur Economics community as well as for invited leaders. For invitations, contact Zeina Skaf at zeina@wcliffoxford.com.

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E.A. September Think Tank Summit
September 4-6, 2009
The Ritz-Carlton, Amelia

AGENDA
I. 2010 "customer touches" that will work. I. We Will Climb High Into the Entrepreneurial Life of Learning As An Answer to the Best Business Life.

  • Should we just focus on our business and forget about education? How many degrees do we need? Do you really need an MBA from Kennesaw? Is it worth the time and money to take 2 years off to attend an Ivy League like Harvard?
  • The academics of entrepreneurial success—can it be taught or are you born with it? We will debate the "best in class" for business and entrepreneurial education. How do you get it and where do you find it?
  • The top 5 "waste of time and money" business classes and educational programs.

II. Wealthy, Healthy and Still Bored—Still Have Not Found What I am Looking For.

  • Why entrepreneurs cannot find satisfaction.
  • How do I get a different life?
  • Why life delights life?
  • What do they really want?
  • Alligator shoes, Cadillacs and still broke.
  • How you make money—period.

III. Networking—Foundation for the Best Business Life or a Waste of Time for Entrepreneurs?

  • With the advent of social media is "networking" a dinosaur?
  • What will a networking event look like in 5 years?
  • Top 3 types of networking events that will increase revenue.
  • 3 networking events or conferences to never attend.

IV. Know Thy Customer is an Entrepreneurial Cornerstone in the Best Business Life.

  • The customer "touches" that never worked last year, this year or in the future.
  • Find out what "touches" your customer. Why they always tell you wrong.
  • Dialogue on the entrepreneurially created "Stay or Sail Strategy".

V. Role Play and Theater

  • Body language that wins deals—Step-by-Step Show and Tell.
  • The Closer —Up Close and Personal—Live role play on how the entrepreneur closes the deal.

VI. Entrepreneurial Wake Up Call

  • What is the new normal for entrepreneurs? How to deal with it.
  • What is the commerce market really like today and the golden nuggets of what will be in 2010?
  • Oxford will reveal confidential white paper for entrepreneurs in 2010 – know ahead of the best.

VII. Hot Topics

  • Married life and business life—what is working for the happily married and going strong in business? What is not working that used to work?
  • Sex in the sale and lightning in the sky—why we love the Marshall Tucker Band.
  • Am I still single because my business life is my only life?
  • On the backside of 30 and the front side of a new career.
  • Is exiting to Margaritaville an entrepreneurial option?
  • Do I need to move up, move out or get closer in?
  • Oscar Economics: The best LE video for 2008/2009 and why.
  • How to avoid the jerks, leaches and time wasters.
  • Build a new start or just find a place to fall apart.
  • Why is the last thing I need always the first thing that happens every morning? As an entrepreneur, what is the last thing you do every day?
  • Are business coaches a waste of time and money? Who is the best and the least best?
  • Wealth Management—Is the Sun Setting or Rising on This Industry?
  • Who will be the new leaders and how will they do it— Build Wealth for Others.
  • How not to confuse intelligence with a bull market again
  • Thinking of Linking?—5 things for every entrepreneur to remember.
  • The 5 biggest fears of entrepreneurs and 3 dreams that never die.
  • Purpose Driven Life—The Entrepreneur and Higher Faith.
  • Discussion on the books God is Not Great-Why Religion Poisons Everything by Christopher Hitchens and the Purpose Driven Life-What on Earth Am I Here For? by Rick Warren.
  • Is it religion in business or business in religion—Faith or Fowl Play?
  • Reap What You Sow"—The only philosophical intersect between world history and religion.
  • From good to great—your life.

VIII. Bored of the Board of Directors and Advisors

  • At what stage do you need a Board of Directors and Advisors?
  • When are they more trouble than they"re worth? Can a Board educate an entrepreneur?
  • What kind of mentor can be the best educational gift for entrepreneurs?
  • Are incubators the gas chamber or fresh air for start-ups?
  • What is the one life educational lesson for the entrepreneur?

IX. The Life and Times of Entrepreneurs on Family, Friends and Competition

  • What I did right.
  • What I did wrong.
  • What I should have done better.
  • The one thing I should not have done and 2 things I"m glad I did.

X. From Good to Great—Your Life.

  • How to make the eyes shine.
  • It is the gleam that makes people cling and is it in everyone deep down?
  •  Live life with zeal—the Best Business Life.

XI. Off Limits Topics That Last a Lifetime But We Never Bring Up.

  • It is 2 am and why am I driving home?
  • They make me feel good—that"s why.
  • I have a new love in my life—it is my company.
  • Why do we need the stimulation and dopamine—entrepreneurial jet fuel.
  •   ADD, Bi-polar and overly excessive ego—but what do you think about me now?

XII. Why Entrepreneurs Believe in Happy Endings.

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E.A. 3-Day MBA
September 22-24, 2009
8 am – 5 pm
The Ritz-Carlton, Buckhead

Tuesday, September 22
Agenda

  • Strategy (Business Strategy 810)             
  • The MBA Visionary (Entrepreneurial Studies 650)                    
  • Accounting & Finance (Finance 680)                 
  • Oxford 3S Model (Business Strategy 810)                      
    • Sales / Customers
    • Service
    • Systems
  • The Emerging Culture (Human Resources 740)  
  • Business Cases (Marketing 720)                          

Wednesday, September 23
Agenda

  • Accounting & Finance (Finance 680)
  • Contract Law (Capstone Course Strategy 910)               
  • Legal and Finance (Capstone Course Strategy 910)
  • Licensing, Franchising, Private Equity (Business Strategy 810)
  • Negotiation (Capstone Course Strategy 910)

Thursday, September 24
Agenda

  • Fast Market Growth (Marketing 720)
  • Legal and Finance (Capstone Course Strategy 910)
  • Accounting & Finance (Finance 680)
  • Public and Persuasive Speaking (Capstone Course Strategy 910)
  • Investment Banking and its Role in Business (Finance 680)
  • Human Resources (Human Resources 740)
  • Exit Strategy (Capstone Course Strategy 910)
  • A Successful Emerging Business from Vision to Exit Strategy
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E.A. October Symposium
Friday October 30, 2009
8 am – 12 pm
The Ritz-Carlton, Buckhead

 I. The Emerging Entrepreneurial Superlatives:  Doctor/Entrepreneur. 
Meet The 6 New Medical Empire Builders In Atlanta. Savvy Business Doctors Will Show How Their Ideas Are Bigger And Better Than Reform.

II. How To Build Fast Growth "EMERGING-C" Companies.
Culture, Chaos, and Cash: How Emerging, Fast Growth Companies Can Dominate A Market Segment.
  
III. A New "Fertile Ground" For Entrepreneurial Edupunks.
Free Online Courses, Wiki Universities and Facebook Style Tutoring Networks Transform Higher Education. Learn How Thought Leadership and The New Wave of Education Can Transform your Business. 

IV. Learn 24 Immutable Laws Of Entrepreneurial Marketing And 5 Marketing Theories That Have Never Worked.  

V. Who Needs Harvard, Emory and Duke? - We All Do.
Higher Education Still Has The Highest ROI Of Any Investment. The Real Reasons May Surprise You.

VI."Inside The Gates" of Luxury Adventure Exotic Travel.
A Classic Example On How To Reinvent An Industry. 
 
VII. Why Facebook Makes Entrepreneurs Smart and Twitter Makes them Stale.

VIII. How To Master An Entrepreneurial Business Model.
Real World Business Case Reviewed.

IX. 3-Minute MBA Hot Topics:
- What did you learn from your last business "near death" experience?
- What do you do when you don't know what to do?
- How do you deliver difficult news to your staff, customers or the public?
 
ATLANTA STOCK EXCHANGE
- Connect with Other Atlanta Business Dealmakers ~ Who's Who of Atlanta, Who is Doing Business with Whom and Whom You Should be Doing Business with Today.
- Opportunity to Present Business to Business

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2010

 
E.A. January  Symposium

Friday, January 22, 2010

The Ritz-Carlton, Buckhead

8 am – 12 pm

             I.      Here Comes The Money For Entrepreneurs: Charles Ogburn, Head of  Investment at Arcapita and Mark Feidler, Partner at MSouth, and other money leaders from the best and brightest on Private Equity, Mezzanine Capital, Commercial Banking, Venture Capital, Investment Banking, and Hedge Funds as capital sources. 

            II.      Lawyers: Makers Or Breakers Of Enterprises: Leaders from Alston Bird, Womble Carlyle, Baker Donelson and others join an open debate on the value and valor of lawyers in the capital markets.

         III.      The New Business Trend Of Brand Attachment. The Future Money in healthcare will be in "Brand Attachment": Walmart doctors, Costco dentists and Ritz-Carlton hospitals. How the brands will be built, jobs created and money made in the new healthcare.

         IV.      Investment Banking: Current Economic And Market Outlook.

            V.      The Real World Case Of Wealth Leadership: Outsource the family $40 million fortune to the "Pros" or keep it "In-House". Live examples of members and families trying to make these family-life investment decisions.

         VI.      The New Epicenters Of Capitalism: Universities reach out to the business community to increase jobs and wealth creation.  

       VII.      Transformational Speaking: How to speak as a visionary and communicate with a passion. 

    VIII.      Meet Four Global Entrepreneurs Who Are Changing The World Right Here In Atlanta.

          IX.      ATLANTA STOCK EXCHANGE - How to move the revenue needle today: sell your products and services.

 


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E.A. February Symposium

Friday, February 26, 2010

The Ritz-Carlton, Buckhead

8 am – 12 pm

I.      Company Valuations – Fine Art Or Mad Science?

How much is your company worth and how to increase its Value. Hear from a panel of accounting and valuation experts, private equity and venture capital buyers, and investment bankers in compare to CEOs and Entrepreneurs.

II.      The Epicenters Of Capitalism:

Universities and dorm rooms: leverage academic innovation and facility   infrastructure for company expansion.

III.      Insurance: How Much Do You Need, What Do You Need and When Do You Need It?

Is risk management too much revenue and too little risk?

IV.      Hear from 3 Global Entrepreneurs Who Are Changing The World And How They Are Doing It.

V.      Fast Growth Entrepreneurs Vs. The World:

Panel Discussion: Entrepreneur, Lawyer, Banker, Accountant, Employee, Human Resource Department and Spouse.

VI.      Transformational Speaking – How To Speak And Lead As a Visionary.

VII.      Wealth Leadership:

How to choose a 401K plan that is a company benefit rather than liability. How modern portfolio theory become modern portfolio graffiti.

VIII.      Investment Banking: Current Environment and Market Outlook.

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E.A. March Symposium

Friday, March 26, 2010

The Ritz-Carlton, Downtown

8 am – 12 pm

I.      The Oxford Plan on negotiation for business success.

II.      An innovative “Comp and Benefits” plan to attract high performance employees in a low tide economy.

III.      Entrepreneurial MBA – Three things taught in business school that you absolutely need to know.

IV.      Atlanta real estate trends - how to capitalize long-term on a temporary down real estate market.

V.      How to strategically sell in the lean years.

VI.      Wealth Leadership – The First Commandment on entrepreneurial investment: Stay Wealthy.

VII.      Economic forecasts and investment banking deal update.


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Entrepreneurial Education - April Symposium
Thursday, April 29, 2010
Four Seasons Atlanta Hotel
8 am – 12 pm

  • Entrepreneurial Education – The “Home Run” - Luck, Instinct, Strategy and Academics - Why You Need Them All.
  • Healthcare Expert: Heads Up for Fast Growth Companies – How It can Help or Hurt. A Healthy Dose of Action Needed.
  • Wealth Leadership – Art, Horses, Diamonds and Love - Alternative Investments that Beat the Stock Market.
  • Technology Summit - The Toughest S of the 7-S Model – How to Enterprise and Systematize Your Business.
  • Internet Security – Does Information Security Mean Increased Employee Insecurity? Is cyber-risk a myth?
  • Entrepreneurial Wellness – How to Make Life/Work Balance and Quality Time a Legend Rather than a Myth. Saturdays, Sabbaticals and Other Sins of the Entrepreneur.
  • Group Discussion - Will Atlanta's Next Big Success Look Like Home Depot, CNN or Facebook? Where is It and When Will It Be?
  • Newly Invented “No Brainer” Business Models For Recurring Revenue.
  • International Business – China’s Emergence and the Transformation of Global Commerce.
  • Entrepreneurial State: Should Georgia Public Money Fund Private Venture Capital? How Will It Be Done?



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